A spare-part catalogue is where a buyer types a code or a machine name and lands on the right item. A gallery of photographs does not replace the code. HED Creative builds the first release as item records. Berlin and Ankara work from the same code list.
The code is the record
The buyer searches the code from the service sheet. Without a code, search and the request both fail. The code must match the name in your stock system. Two spellings are two records, and both are found wrong. The first release opens with the codes sales is actually asked for. A raw dump of twenty thousand rows is not a page.
The machine it fits
Beside the item, write the machine, model or range it fits. “All series” also sells the places it does not fit. Fitment is the table you supply. The agency does not invent it. If one code fits several machines, the list sits inside the item. A copy of the page per machine is not opened.
The request sits on the item
The form carries the code and the quantity. A visitor sent to a generic contact page does not leave the part with sales. One open note takes the machine serial. Required fields stay short: code, quantity, company. Twelve boxes drop the person who needs the part today.
No public price, no shop
If price and stock are not public, a cart, a checkout and a buy button stay closed. If they open, the buyer reads a price that is not there. A request is enough. If a dealer and an end user do not see the same price, neither should see a price on the site.
An order screen is the second step
A repeat order from the item, a dealer login or a stock decrement is not a shop pasted on the site. It is a separate screen. The first release stops at code, fitment and the request. The screen is not drawn before the codes sit still.
If that screen is the second step, the scope sits on custom software. The item record on the site finishes before it. Forcing both into one sprint leaves the code and the screen half done.
The edge of the first release
A cross-reference is written only if you maintain it. An equivalent code you do not update ships the wrong part. A burst PDF is not the item. A photograph is not the code.
The item page is built under website development. How a range is explained sits in the machine-builder site.