A Google Ads agency that buys enquiries, not clicks
HED Creative manages Google Ads for companies with real search demand. Keywords, ads and the landing page share one intent. The account stays in your name. Management is a monthly engagement with a written scope, not a bronze-to-gold package.
Who it is for
Paid search works when someone is already looking, and the page can take the enquiry.
A fit
- Companies whose offer shows up as a search, not only as a brand story
- Teams that can define a lead as a form, a call or a qualified conversation
- Accounts that need a rebuild, or a clean first setup
- Owners who will keep the Google Ads account in the company name
Not a fit
- A promise of position one for a flat fee
- Accounts the agency is expected to own
- Offers that cannot be stated plainly, or that lack approval to advertise
- Spend with no page that matches the ad
Minimum engagement
Google Ads is an operating engagement, not a cheap-traffic package. We do not invent a media threshold. Without spend, geography and a page, there is no fee. If the fee would consume the budget, we decline the account.
Why the budget does not become pipeline
The account is live. The query and the page are having two different conversations, and sales cannot see which search opened a meeting.
Broad queries, thin intent
One ad group buys research, careers and price shopping together. The click is cheap. The enquiry is rare.
The page breaks the promise
The ad offers a proposal. The page offers a slogan. Quality and conversion drop together.
Reporting counts traffic
Impressions rise. Nobody can point to the query that created a sales conversation.
The agency holds the account
If you leave, history, conversions and audiences leave with them.
How HED Creative runs the account
We define a qualified enquiry first. Then structure, negatives, ad copy and measurement. If the landing page cannot hold the click, the website work comes before spend. You own the account; we work as administrators.
Intent groups
Campaigns split by offer and geography. A price-seeker and a buyer do not share one ad group.
The page repeats the ad
The landing headline carries the same promise. No page, no launch.
Conversions, not clicks
Form and call, where they can be measured cleanly. The weekly view uses those numbers.
Ownership stays with you
The Google Ads account is opened or transferred to your company. Access for us is administrative, not possessive.
How an account is taken over
The first fortnight is cleanup and measurement. Scale comes after the page and the lead definition hold. We do not promise a rank by Friday.
Account and goal
Spend, which lead becomes revenue, geography, language. If you do not own the account, that is fixed first.
Written scope
Campaigns, pages, monthly management, exclusions. Media budget and agency fee are separate lines.
Build and cleanup
Structure, negatives, conversions, ads. What gets paused is written down.
Monthly management
Search terms, waste, a note to the page owner. A short record of what changed and why.
Pages ads can land on
Public examples are websites and shops. We do not publish account metrics without a client’s permission.
Management is a retainer
We do not sell tiered Google Ads packages. Media spend goes to Google. The fee covers setup and monthly management. They are invoiced apart. If management stops, the account remains yours.
Setup
New account or takeover. One-time, scoped in writing, including transfer of ownership when needed.
Monthly management
Queries, budget drift, ads, and a note when the page is the bottleneck.
Questions before you enquire
Is there a minimum spend?
No package threshold. Below a useful search volume, the management fee consumes the media budget. We will say so instead of taking the account.
Who owns the account?
You do. We are added as administrators. Campaigns, history and conversion setup stay with you if the engagement ends.
How fast is a proposal?
A few working days once spend, geography and the current URL are known. We will not price a screenshot-free “the account is bad”.
Do we need a landing page?
Yes. Ads do not launch onto a page that cannot take the enquiry. If the page is missing, that project comes first.
Do you guarantee rankings?
No. Auction, bid and page decide the result. Guaranteed positions are not for sale.
Before the account runs
The ad, the page and the measurement do not start as three separate promises.
Process
Spend, geography and the current URL are written down. If it is not a fit, the proposal says so.
Ownership
The Google Ads account sits with your company. We are added as administrators.
Reporting
A monthly note: what changed, which queries produced enquiries, what is next. A click dump is not a report.
Measurement
A form, a call or a meeting is defined. Conversion is tied to that definition.
Written scope
Pages, timing and fee are written down.
A process you can follow
Each step has an outcome you can check at the next conversation.
TR/DE/EN market language
Buyers in Turkey, Germany and international markets are addressed in their own language.
Describe the account
Monthly spend, target country or city, the current URL, and what you count as a lead.
We reply with scope and fee in writing. If the budget cannot support management, we will say that.
Related pages
Ads, the website and SEO are three decisions against one commercial goal.
Related reading
Describe the account
Monthly spend, target country or city, the current URL, and what you count as a lead.