Corporate Web · 2026-10-20

Website scope document: the page written before price is discussed

Y.Emre Konar · website scope document

The page written before price: page list, form, languages and the work that stays with you. A slide does not replace it.

A website scope document is the page written before anyone discusses price. It holds the page list, the form, the languages, the handover and the work that stays with you. A proposal file does not replace it. HED Creative uses one document for Berlin and Ankara. Two offices do not write two scopes. One accountable partner keeps a single definition of done.

What the document holds

The single question each page answers. The form fields and who receives the enquiry. Which office owns which language. The event measurement will count. The accounts that remain yours on handover: domain, hosting, analytics, content. Work outside the scope is named. Social media management does not hide inside this document. A line that is not written becomes a surprise invoice later.

Price comes after this page

A number given without a scope is a guess to bargain over. Once the scope is written, an added request is visible: another language, a dealer map, a product record. The extra line stands alone and does not enter the job without approval. Approval by email is enough. A signature round does not speed discovery. The international brief should be readable in one sitting.

Who owns what

Design and build sit with HED Creative. Copy, dimensions, prices and legal text stay with you. Theme, plugin, map and typeface name the account they are opened in. On handover day nobody hunts for a password. The account is opened in your name from the start.

What a buyer can check

A buyer can tick the page list, the definition of done and the excluded lines. A modern look cannot be checked. The sentence that a product record carries an enquiry form can be checked. The document replaces the slide. A promise on a slide that is missing from the list is not part of the job.

Ask for the document from the job description on website development. If speed is a line in that document, read page speed on a company site.

Questions companies ask

Is the scope document the proposal file?

No. The proposal carries the price. The document carries pages, the form, languages and excluded work. Price is discussed after the document.

How long should it be?

Short enough to read in one sitting. A page list and an ownership table are enough. Added requests stay on their own line.

Who keeps the copy?

Copy, dimensions and legal text stay with you. HED Creative writes the question each page answers and the definition of done. Invented technical claims do not enter the document.

How is it approved?

Email is enough. A signature round does not speed discovery. A line without approval is not part of the job.

Do two offices write two documents?

No. Berlin and Ankara use one document. Language differs on the page. The scope is not split.

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Written scope

Pages, timing and fee are written down.

A process you can follow

Each step has an outcome you can check at the next conversation.

TR/DE/EN market language

Buyers in Turkey, Germany and international markets are addressed in their own language.

Contact

Let’s define your project together.

Book a discovery call from our Berlin or Ankara office. A short brief, then a clear roadmap.

Berlin Office

Mitte, Berlin, Germany

+49 176 700 91611
hello@hedcreative.com

European market and premium project management

Ankara Office

Çankaya, Ankara, Türkiye

+90 538 324 92 32
hello@hedcreative.com

Production, shooting organization and content team

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