An export lead briefing a machine builder’s site should not send one beauty shot. Send the ranges sales actually quotes, the job each range runs, and who reads the note. HED Creative turns that list into pages. Berlin and Ankara use the same split.
A hero unit hides the range
One machine on the homepage conceals every other range. If the buyer did not come for that model, they leave. The first screen names the ranges you sell. The model sits inside the range. Without a range, search and the note pile onto one URL.
Split the way sales quotes
The split follows the group sales prices, not the heading in a brochure. A colour on the same chassis is not its own page. A different job or a different capacity band is its own record. The first release opens only the ranges sales talks about. Accessories do not join that list.
Application is a condition, not a slogan
The application page says where the machine stands: part type, the setting an operator watches, the line the range was built for. A sector name alone is not enough. Those sentences come from you. An invented industry story is not written.
Keep the sheet and the quote on the range
The technical sheet hangs on the range record. A shared download folder leaves the buyer without a code. The form carries the range name and the application line, so sales sees the group in the first sentence. If the price is not public, a cart stays closed.
Cut from the first release
No 3D walkthrough, no dealer login, no URL per option, and no spare-parts shop. Part codes are a later job. A second language waits if you sell in one market. A hero film is not shot before the range names exist.
A family-and-enquiry structure on an industrial B2B site is on the Nova Akü project. Nova is not a machine works. It shows families and a path to a quote. We do not attach a result figure.
The list you bring
Bring the ranges sales quotes, one application sentence each, and the name of the person who reads the note. Do not list every option. Do not invent an application. Discovery shortens the list.
Commission the build on website development. The wider plant page is in the factory website guide.