The buyer on an automotive supplier site is a purchasing lead at a vehicle maker or a tier above you. They look for three things: the process, the material, and who reads the note. A brand story does not answer the three. HED Creative builds the page from those lines. Berlin and Ankara use one record. A customer name is not invented.
The process has to be readable
The buyer wants the steps the part actually takes: cutting, welding, coating, assembly, inspection. A step is a process you run. An arrow on a poster that is not a process does not become a page. Beside each step, one sentence says what you measure. A step you do not measure is not written as full inspection.
Material and the document
Material is the list that enters the line. If coating or heat treatment sits outside, say so. Do not describe it as in-house. A standard you hold sits beside the process. If you do not hold it, the badge stays off. An IATF or PPAP file that you do not have does not sit in the menu. If you have the file, it ties to the family. It is not dropped into a shared graveyard.
Who answers
A note from a vehicle maker can land where sales and quality both see it, but one person owns the reply. The page says who writes the first answer. An unnamed info address forces a second lap. The language is the language of the person who will read the note. If nobody answers in German, a German form does not open.
Names stay off
The name of a brand you supply does not go on the page without written permission. A permitted logo is not proof of the process. Proof is the process and the material. A competitor, or an OEM you do not supply, is not written. “We serve the automotive sector” does not say which part you make.
Out of the first release
No portal per customer, no price list, and no archive of ten years of slides. A sample request and a series quote do not share a box: the form asks which one it is. A second plant does not open as a new brand if the process does not change.
The company frame is where these three lines stand. The frame is described on B2B web development. The frame does not replace a customer wall. Even one permitted logo does not explain the process.
Three lines for discovery
Process steps, the material list, and the person who reads the note. A permitted logo is marked separately. An unmarked logo is out of scope.
The page is built under website development. How contract capacity is written is separated in the contract manufacturing page.