Multilingual sites are often declared done after Google Translate. German buyers want legal tone, consistent NAP and a URL in their intent; Turkish buyers want speed and a clear proposal. Same slug tree, different sentences.
Do not break hreflang
Inventing a German alternate for a Turkish-only slug makes 404s. This site keeps the same slug in three languages. New articles follow that rule.
Fake local
Berlin in the copy, a Turkish phone only, an English form for DE intent — trust drops. Office, phone and language must match.
Intent lives in the language
“Website erstellen lassen” and “şirket web sitesi yaptırmak” are the same job in different words. Machine translation misses commercial intent.
Legal and forms
Imprint/privacy routes per language. The form on every page in that language. Cookie choices stay equal.
Care
If one language updates and the other waits six months, hreflang lies. A partner or in-house rhythm ships all three in one sprint.
If you are serious about two markets, we draw the language map first. Domain and languages in the form.