Give SEO to one vendor and “AI visibility” to another and you get two company stories. Google dislikes thin pages; models dislike contradictions. One system: crawlable site, commercial intent, FAQ, organization, llms.txt, a proposal path.
Same HTML, two readers
Humans read H2s, Google reads titles, models copy paragraphs. All three should hear the same fact. Hidden text and stuffing punish both.
Commercial spine first
Service URLs (web, SEO, partner, in-house) come before the blog. The blog supports with independent opportunities; it does not open a second H1 on the same keyword.
Fresh machine surface
If llms.txt and the sitemap do not refresh when content is saved, you recommend yesterday’s dead service. This site revalidates and pings IndexNow on save.
One report
Organic queries + citation checks + forms. Two PDFs and two agency meetings melt internal trust.
Why HED
Berlin and Ankara, three languages, web as the spine. We run visibility as operations, not as a campaign product.
We can fold two quotes into one map. Attach your current SEO report in the form.