An internal link between service pages should take the buyer to the next question. The anchor names the job of the destination URL. Click here, read more, and the same keyword forced into every sentence do not name that job.
The anchor is the question on the destination
An anchor that says corporate website belongs on the page that explains that work. Using the same anchor on the SEO page sends the buyer through the wrong door. The anchor is the question on the map, not a slogan you prefer.
From where, to where
A useful link sits on a neighbouring commercial question: from a catalogue record to the enquiry, from one service to the second service the scope depends on, from a German record to the German-speaking contact rather than to the Turkish twin. A menu that links everything to everything is not a choice.
Repetition is not authority
Repeating one anchor twenty times does not strengthen the target. It turns the page into a keyword list. One sentence of context, one anchor, one destination is enough. HED Creative sorts the current menu and the links in the body against that rule. A made-up authority score does not go into the report.
The citable sentence carries a link
The paragraph an answer engine might lift should still leave the buyer on the next correct URL. A claim with no link can be quoted and still never reach an enquiry. Internal links and citable paragraphs come from the same map.
Sorting needs the current menu and one URL that already links in the body. A new slogan is not required. What is required is the question the destination page answers.
To have the current anchors sorted, add the menu to the SEO agency scope. If the pages themselves must be rebuilt, website development is the same brief. The map: search intent map.