B2B sites get a visual refresh while sales still cold-calls. Traffic is not the failure; the visitor never trusts a path a signer would use. Enquiry sites lead with proof, shorten the path, and meet intent on service URLs.
Form friction
Twelve fields, “what is your budget”, vague privacy text — dead forms. First step is a short brief, then a human. HED Creative keeps contact on every page; we do not hide it on an orphan URL.
Proof order
A logo wall is weak. Process, delivery, who writes, Berlin and Ankara, case URLs on your domain. An external live site is not your Google asset.
Intent pages
The home talks to everyone and sells to no one. Company website, SEO, digital partner each need a URL. The blog supports them without cloning them.
Sales language on the form
Marketing wants sessions; sales wants qualified briefs. The CTA should say thirty minutes, a map, a proposal — not a slogan.
Measurement
Sessions are not proposals. Search Console + form records + which URL sent them. An SEO report without that is theatre.
We can see why the form is empty in twenty minutes. Paste the URL in the form — map, then proposal.