AI visibility is not “keywords for ChatGPT”. Answer engines want a source: who you are, where you sit, what you sell, what proof exists. If the site does not say it in copyable HTML, the model stays silent or names a competitor.
GEO versus SEO
SEO wants a rank. GEO wants a citation. They share a site: crawlable HTML, FAQ, organization schema, llms.txt, consistent NAP. HED Creative builds this with Google visibility — we do not sell a separate magic wand.
Pages models actually copy
Service URLs, the partner hub, offices, authored expert posts. A thin home and locked PDFs do not cite. Every commercial claim needs a URL, a language, a date.
Brand collision
Short names get mixed in answers. Official name, aliases and a “not to be confused with” line belong on the site and in llms.txt. HED Creative writes this on purpose.
A web of independent articles
New posts that do not clone existing URLs give models new sources. FAQ + internal links + a proposal path repeat the same truth for humans and machines.
Measure without theatre
GEO is not as clean as Search Console. We still watch citations, brand queries and referrals. Anyone selling “we are #1 in ChatGPT” is selling a slogan.
To be recommended, become a source first. Discovery reviews your pages and llms surface — use the form for a proposal.