Give each URL one question a buyer can put in a brief. The question is a product family, a process, or the plant. A fourth URL that narrates the industry does not receive a brief, and it is not a substitute for the three. Nothing in the scope offers a position.
Three questions, three addresses
Family: do you make this family, in this range. Process: can this plant run this operation. Plant: where it is, and which capacity it carries on which shift. If the three share a heading, the buyer does not know which one you are pricing. A second question is a second address. If there is no third question, there is no third address.
A sector essay is not the buying page
A note on the industry, a fair report, a general introduction can support the site. It does not take the place of the address that answers a buying question. An article whose heading repeats the family page is a second door. The door splits the enquiry. In discovery, HED Creative puts the question sales hears next to the query that actually appears in the console. An invented volume does not enter the report.
The family page links to the process page only when the buyer’s next question really is that process. The plant page carries place and capacity. It does not carry every family’s specification. The wider map sits in search intent. If the pages are being built from the start, the work sits on the website development brief.
The enquiry leaves with the same sentence
The address answers the question in the first line and opens the form in that question’s name. The form carries family, process or plant in a hidden field. Sales sees the job in the first line. If it does not, the page was visited and the brief cannot be written.
Left out of the first release
Dozens of city pages, a glossary of the sector and a news stream are out. So is a thin address for every stock code. The city is not written into every product heading. That job belongs to the plant page. A position is not a line in the scope. If it is written there, you have bought a promise, not a piece of work that can be checked.
Three lists from the commercial lead
Family names, the process names you actually run, the plant’s place and one capacity sentence. A process you do not sell stays off the list. Discovery in Berlin or Ankara binds each line to an address. A line that cannot be bound does not open an address.
Ask for the map on the SEO agency brief. The neighbouring plant page: factory website guide.