Many companies split work across an ads agency, a software house and a freelancer. Ownership fragments and decisions slow down. HED Creative’s digital partner model is the opposite: we act as IT partner and software partner, keeping software, web, ads and in-house apps in one team. From Berlin and Ankara we serve TR, EN and DE markets to one quality standard.
A retainer is monthly capacity. Maintenance windows, security patches, performance work, content/ads operations and prioritised development sprints sit inside that capacity. You get a measurable external partner rhythm without growing a full in-house digital team. Monthly reports show what shipped, what is next and where the risks are.
Project-based work is for a clear delivery: a new website, custom software, an in-house app or ads infrastructure. Discovery, architecture, sprint delivery and launch run in a closed scope. After launch most teams stay with the same partner on retainer — no knowledge loss, no second onboarding.
On the software and in-house spine we can take over an existing codebase, add APIs and automation, and build internal portals or AI tools. The web spine covers corporate sites and e-commerce; the ads spine plans Google/Meta and SEO together. The point is not to force four contracts into one — it is to choose the spines the business actually needs.
This model fits SMEs without an IT team yet, product teams that are at capacity, and brands that want to simplify agency plus software-house sprawl. The contract can be framed as IT partnership, software partnership or digital retainer — the substance is the same: ownership, cadence and delivery.
Partnership starts with a discovery call. Stack, priorities and retainer-versus-project usually clarify in 30–45 minutes. Then we write capacity or a fixed scope. We work remotely or hybrid from Berlin and Ankara. If you are looking for an IT or software partner, book a discovery call.